Nowadays, women on social media are prepared to give Santa Claus more than milk and cookies.

Target’s new holiday advertising have caused a sudden love for Santa. However, this isn’t your typical Santa, who is overweight and ill-dressed. Target’s Santa has completely changed, has a more contemporary appearance, and has been going to the gym.

Kris K., a Target employee, plays Santa in the advertisements. He sports a tight-fitting red sweater that flaunts his toned body. In addition, he owns a cherry red Ford Bronco with the registration plate SLEIGH.

The silver fox has a head full of distinguished, white hair to cap it all off.

Therefore, whose visage is affixed to the attractive, sullen figure?

The actor that starred in the Amazon film The Idea of You is model Brent Bailey. The 41-year-old also made appearances in other streaming shows, such as The Morning Show on Apple+ and The Lincoln Lawyer on Netflix.

Target appears to have hit gold with this idea, since nine advertisements showcasing the new Saint Nick are in the works.

The advertisements are so well-liked that they are creating a lot of talk on Instagram and X. Many are even referring to the newcomer as “Daddy Claus” as a result of it.

One user commented on X, “I was drawn to the Target Santa, but it wasn’t on my 2024 Bingo Card.”

Another said on Instagram, “It’s no wonder that kid saw mommy kissing Santa.”

Another user added, “Santa makes the SLAY bells ring this year.”

“Santa baby, hurry down the chimney tonight,” one person even wrote.

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Speaking about the new Santa to AdWeek, Lisa Roath, Executive Vice President and Chief Marketing Officer at Target, described him as having the happy, helpful, and upbeat qualities that define the brand.

He’s roguishly beautiful and has that witty edge. According to her, he stands for our amazing team members, who are the heroes both during and outside of the holidays.

Stories by

EmilyAnn Jackman

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